Identity and website for new—land, a Scandinavian film production company based in Stockholm, Copenhagen and London.
The dash, or “horizon” is used as a key element of the new identity. It’s part of the logo and can also be used for quotes, titles etc.
The website combines all the central elements of the identity.
![Matter Of: new—land](https://matterof.online/wp-content/webpc-passthru.php?src=https://matterof.online/wp-content/uploads/2023/09/new–land_web.jpg&nocache=1)
Presentation and pitch decks are an important medium in the film and advertisement industry. We applied the identity to these decks and created a variety of templates for different uses.
The online-shop is a central part of the new website. We also created a range of merchandise products for it.
We created a small collection in collaboration with camera manufacturer AATON, based on the legendary Penelope camera.
![Matter Of: new—land](https://matterof.online/wp-content/webpc-passthru.php?src=https://matterof.online/wp-content/uploads/2023/09/new—land_Penelope_Packaging_0000_Ebene-4.jpg&nocache=1)
![Matter Of: new—land](https://matterof.online/wp-content/webpc-passthru.php?src=https://matterof.online/wp-content/uploads/2023/09/new—land_Penelope_Shirt_Black_2.jpg&nocache=1)
![Matter Of: new—land](https://matterof.online/wp-content/webpc-passthru.php?src=https://matterof.online/wp-content/uploads/2023/09/new—land_Penelope_Shirt_Black_1.jpg&nocache=1)
The collection consists of a T-Shirt, cap, a Nalgene bottle, a sticker pack and custom printed packaging.
![Matter Of: new—land](https://matterof.online/wp-content/webpc-passthru.php?src=https://matterof.online/wp-content/uploads/2023/09/new–land_Sticker_0001_Hintergrund-1.jpg&nocache=1)
The grid system and dash allows for flexible and varied Instagram assets, static and animated. Only two font sizes are used to keep a clean look.
![Matter Of: new—land](https://matterof.online/wp-content/webpc-passthru.php?src=https://matterof.online/wp-content/uploads/2023/09/new–land_web2.jpg&nocache=1)
![Matter Of: new—land](https://matterof.online/wp-content/webpc-passthru.php?src=https://matterof.online/wp-content/uploads/2023/09/MockupMaison_PO_A05-Kopie_3-2500x1667.jpg&nocache=1)
Promotional posters.